---
title: "Define your target audience"
description: "The concept should be tailored to the needs and interests of the target group."
url: https://knowledgebase.ovosplay.com/en/articles/8765013-define-your-target-audience
collection: "📝 Preparation"
updated: 2025-03-06
language: en
alternates: [de]
---

# Define your target audience

The concept should be tailored to the needs and interests of the target group.

Before you create the learning content, it is important to know your target group, because the concept should be tailored to the needs and interests of the target group.

Learners have different prerequisites and prior knowledge. This heterogeneity is natural and unavoidable, so it is helpful to think about it in advance.

**Think about it:**

-   What **role** do learners have in the company/education sector?
    
-   How **formal/informal** should content be presented? (first name or first name, loosening up content in between, funny pictures/GIFs)
    
-   What **previous knowledge** do you have?
    
-   Which **languages** do the learners speak?
    
-   What **benefits** should learners derive from the learning opportunities in _ovos play_?
    
-   Are there **wishes/needs** on the part of the learners?
    
-   What does the **everyday life** of learners look like?
    
-   How can I best **support** the learners?
    

**Example:**  
​

Onboarding process: Informal approach with deck view and _text+image_ card

![](https://staticfiles.gleap.io/helpcenter/67977354a195132198129e35/20250218151639_7085.png)

[Previous chapter: Important terms to start with](https://knowledgebase.ovosplay.com/en/articles/8764675.md)

[Next chapter: Collect and structure the content](https://knowledgebase.ovosplay.com/en/articles/8765041.md)