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How do I create a store account for Google PlayStore?
How do I create a store account for Google PlayStore?

Before we can offer your ovos play app for Android smartphones and tablets, you must first create a store account.

Dominik avatar
Written by Dominik
Updated over a week ago


1. Create Google account with an existing company email address*

* We recommend using an email address that can be accessed by multiple people in your company, such as your support email or your info email.

  1. If your company email address is already a Gmail account, proceed directly to step 2.

  2. Otherwise, create a new account here.

  3. Enter your company email address in the "Your email address" field and fill out the form.

Google sends important messages, actions, or decisions regarding your app to this email address. Therefore, please check this inbox regularly.

4. Complete the verification process.

You will receive a code by email or phone to verify your account. For additional help, see Google-Account-Support.

2. Apply for a D-U-N-S-number

A D-U-N-S number, which stands for Data Universal Numbering System, is a unique nine-digit identification number assigned to a business entity by Dun & Bradstreet (D&B), a prominent business data and analytics company. The purpose of a D-U-N-S number is to provide a standardized and globally recognized identifier for businesses, allowing them to be easily identified and tracked in various databases and business transactions.

You can apply for your D-U-N-S-number for free - if your company is not from Germany, Austria or Switzerland look ukönnen Sie Ihre eigene D-U-N-S-Nummer kostenlos beantragen:

The process to receive your D-U-N-S number can take up to 30 days, so take this step as soon as possible. (However, experience shows that it is usually much faster).

3. Request Google Play Developer Account

Once your new Google account is verified, open Google Play Console, to complete the registration..

a. Sign in with your Google account.

b. Read and agree to the Developer Distribution Agreement. Click Continue to Payment.

c. Pay the one-time $25 USD registration fee for your account using your credit card.

d. Complete your account details.

Developer name, email address and website are displayed on the "Google Play Store" page of your app.

  • Developer Name

Enter your company name. This will be displayed as the name of the publisher.

  • email address

Enter your support email address so that your app users can reach you.

  • Website

Enter your company website.

  • Phone number

It should be possible for Google and also for app users to reach you at this phone number if there are problems with your app. This number is publicly displayed in the Store account.

Once your registration is verified, you will receive an email to the email address associated with your Google Play Console. This usually happens within half an hour, but can take up to 48 hours.

Once you have completed the registration of your Google Play Developer Account, please add the address of your company. This is important for Google to approve the app for the Google Play Store.

Please add your company's address on the page that opens afterwards (Developer account → Account details) and click the SAVE button in the upper right corner.

4. Invite and assign the correct rights

The ovos media app team will ensure that your Android app is published in the Google Play Store. In order for our team to perform the tasks required for this, you need to invite ovos to act as "release manager".

In your Google Play Console go to Settings → Users and Permissions → Invite New User. This field is hidden under the three dots on the right next to the dropdown “Manage users”

On the "Add new user" page, enter the following information and finally click Add user.

  • email address:

  • Access expiration date: Never

  • Under “Account Permissions”, select everything except Administrator (all permissions) and the two items at Financials.
    This role is necessary to create and update your app.

  • Permissions: Worldwide

Once the invitation is sent, our app team will receive an email to accept the invitation.

5. Grant API-access (service account)

ovos nutzt einen automatisierten App-Service, um Ihre Apps regelmäßig zu aktualisieren. Dafür benötigen wir Zugang zu Ihrer Google Play Developer API.

Important: For this step we recommend opening the link in a private window of your browser. There has been a problem several times with jumping back and forth between the mail address associated with the store account and the customer's private email address. In the private window, when only the mail address of the store account is logged in, you can avoid this.

Go to and click on "Setup/API Access" in the menu on the left. Important: Currently, saving the certificate does not work with Microsoft Edge and Safari - please use Chrome or Firefox.

Next, click "Create new project" and then "Link project" at the bottom.

Next, click on "Create new service account".

Next click on the "Google Cloud Platform" link

A new tab opens the Google Cloud Platform, conditions may have to be accepted there.

Click there in the top bar on "Create service account".

Enter sg-service-account.

This will automatically fill in the "Service account ID" field.

  • Click Create and Continue.

  • In the second item, please select "Owner" or "Holder".

  • Then in your service account overview, select the service account you just created and click "Manage keys" in the three items on the far right.

  • Then click on the button "Add key" and click on "Create new key".

  • Select "JSON" as the key type and click "Create".

  • The Private Key has been created and will be downloaded automatically.

  • Please send this JSON file to the ovos Release Manager (Dominik Leitner,

Go back to the Google Play Console. The service account should now show up in the list.

  • Click on "Grant permissions".

  • Now you need to invite the service account as a "user" - all necessary settings are already given. Click on "Invite user”

6. Create "blank" app in store account

Go back to the Play Console once again - and click the "Create App" button in the "All Apps" menu item:

Then fill in all the items - app name and everything else can be changed afterwards. And also tick all the items. At the end click again on "Create app" at the bottom.

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