Once all content has been submitted to ovos, the first version of the app can be uploaded to Google's PlayConsole and Apple's AppStore Connect, and the app can be sent for testing for the first time.
We currently expect apps to be published in the Google PlayStore after 7-8 days and in the Apple AppStore after 3-4 days.
This also includes rejections in the review process, e.g. if Apple has further questions.
Plan to have all information submitted to ovos at least 14 days before the desired launch date - then it will work out.
If the iOS app is published unlisted, it currently takes an additional 5-7 days until this request is accepted.